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In The News! Fox 2 Detroit Morning Show

Posted on November 02 2018

No Shave November With Fox 2 News

In The News: Fox 2 Detroit Kicking Off No-Shave November 2018!

Detroit Grooming Lou 
Director of Brand Management, Marketing & PR.

Last week, Mike and I had a full schedule of PR events including our good friends at Fox 2 Detroit.  We stopped by on Friday morning to talk about No-Shave November with Ryan Ermanni.  Everything from a little history of the holiday to what you need to grow and maintain a soft and healthy beard.

We demonstrated our wildly popular beard oil and beard butter as well as our brushes, combs, cleansers, hair products, apparel and gift sets.  With Christmas right around the corner, now is the time to get these gift sets on order before they sell out.  

Detroit Grooming Lou and Mike on Fox 2 News Detroit

I demonstrated our beard oil by showing how you pour about a dime-sized amount into your palm and then vigorously rub your hands together to activate and warm up the oils.  Next, you work the oil into your beard.  The beard oil is for your skin beneath your beard..

Mike demonstrated the beard wash, beard butters and the combs and brushes.  As of this writing, we just came out with our new strong hold beard wax.  It has all the benefits of our butters but with a stronger hold!

With any luck, we were able to talk Ryan into growing out his beard for No-Shave November!  We'll see.  In any event, we received a ton of positive feedback and we had nearly a dozen people stop by the Lab that day to say hi and check out the products we mentioned in the segment.  Thank you!  No question, we have the best customers.

For those of you that missed our segment, simply click on any of the pictures in this post and you'll be able to see it on the Fox 2 site.  The products mentioned in the segment include our beard wash, beard oil, beard butter, beard brushes and combs, our safety razors, hair products, and apparel. 

Make sure you're on our email list to receive special offers and discount codes for these products as well as our new products!

Detroit Grooming Lou and Mike on Fox 2 News Detroit

Last week's whirlwind press tour included stops in Flint for NBC 25 Today and Fox 66.  We also had interviews with Detroit AM Radio Powerhouse, WWJ 950 as well as Steve Clark and gang at 100.3.  

We'll be back on the road next week hitting local as well some of the "Up North" TV and radio stations!

Interested in having us on your show to talk shave or no-shave? 

Reach out to me at or via Instagram at @detroitgrooming_lou.


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