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It's Here. The All-New Black Edition Spray Cologne
Detroit Grooming Lou
Director of Brand Management, Marketing, and PR.
Last year, on Black Friday we released our Black Signature Line of beard wash, beard butter, and beard oil. The amber bourbon scent was an immediate hit with customers new and old. We later released a solid cologne in the Black scent with much success. We knew it was only a matter of time before we came out with our first spray cologne.
And on Black Friday 2018, we did it. The all-new Black Edition Spray Cologne is now available for $69.95. Each 3.4 oz bottle has been laser-etched by Detroit Laser. The warm and resinous amber shows hints of patchouli and vanilla. The earthy and aged bourbon scent gives it some lasting character. These two scents combined create a memorable and lasting impression.
The Black Cologne captures a defining image of the modern man. It's a sophisticated yet approachable blend designed for men who savor a life with no regrets. A life well-lived, worn on the edges, frayed at the heart, but true to the core.
The cologne was the natural progression in the hugely successful line of Black Beard Wash, Black Edition Beard and Grooming Oil, and the Black Beard Butter. Spritz generously onto your wrists, neck and pulse points. Your body heat will help to diffuse the fragrance as the day goes on. Wear alone or layer with the Black Solid Cologne.
And when you head out at night, spray beneath your chin on your neck. She'll tell you how she loves to discover you every time. We have a saying around here... It's better to be discovered than announced.
Join us every other Thursday, Live from the Apparatus Room Studios
Every other Thursday we broadcast our Detroit Grooming Experience Podcast Series from the Detroit Foundation Hotel's Apparatus Room Studios. Go to "Listen" to stay in touch~