I originally went to the Detroit Grooming Co. web site to order beard oil. I am always on the lookout for hair care products and I decided to give their Matte Mud a try. I have tried everything from the cheapest to the most expensive hair care products for my course dry hair, looking for a strong natural looking hold with a matte finish. This stuff is the absolute best I have tried by far. I would give it 500 stars if I could.