Detroit Grooming Co: The Beard Is

Detroit Grooming Co: The Beard Is

by Angelo Ausi | November 18, 2014

About the Premier Men's Grooming Company!


We at Detroit Grooming Co. have a passion for beards and all things facial hair. We believe that we share this passion with many other ardent beard enthusiasts, and want, with their help, to bring beards back to the forefront of public life. For too long now, beards have become a taboo trend, connoting either dirty, disheveled or unkempt hygienic behaviors, or hyper-masculine or macho social behaviors. At DGC, we want to emphasize the absolute simplicity of the beard and strip away all of the other projections that seems to attach themselves over time. Beards are not dirty, they aren’t wild, and they aren’t just for villains in films. Beards just are.

Our Mission Statement

"Our mission at Detroit Grooming Co. is to produce the finest in men’s grooming products. We use only the highest quality of ingredients to create unique scents for the refined tastes of the discerning gentleman. And we make all of our merchandise in small, handmade batches to ensure that we reach the zenith of quality care for out clientele."

Our Approach

Beards being our passion, we started off aiming to create and distribute the best beard oil for the best beards in town. Again, using premium ingredients to produce the best substances around, we take our beard oil very seriously. All of our oils contain a base of sweet almond oil, which serves to nourish, moisturize and revitalize your beard, leaving whiskers physically and visibly healthy from root to tip.

Beard Oil - An Intro

The four distinct beard oils are all named for the state that has given us refuge throughout our careers. Corktown, named for the oldest neighborhood in Detroit, blends vanilla and tobacco flavors with a subtle hint of cedar. Mackinac, sharing its name with the timeless island in Lake Huron, brings forth a notion of peppermint with that signature touch of cedar. Orchard Lake seamlessly fuses the sweetness of vanilla and the freshness of orange. And, for those who desire the health benefits without any additional flavor, Downtown is an unscented blend of our proprietary oils.

We have lots of other beard oils so browse our collection to get a feel for the one you like best.

Wax, Shaving, and Other DGC Grooming Products

Along with our beard oils, we also produce hand-blended mustache wax and pomade for those other portions of facial and head hair. Both of these items are formed with a base of natural beeswax. This provides the mustache wax with superior hold for the best styling capabilities, and, with the addition of sweet almond oil, gives our pomade the high-shine and slightly lighter hold that defines the substance. We also carry high quality, artisan shaving and men’s grooming products, including exquisite straight razors, mustache scissors and stainless steel, nitrile rubber and unbreakable hair & beard combs.

No-Shave November!

It being November, we’d love for you to participate in No-Shave-November. The trick is, just don’t shave! It’s really as simple as that. If you don’t already have a beard, there’s no better time to start one, especially given the winter cold fast approaching. And if you do, let it continue to grow. You may find that you like it. This is a perfect opportunity to help bring the beards back into the public eye. So, beard up and bring the underground above! Participation in NSN is one small step for your personal beard, but one giant leap for society’s notions of beards in general.


But, if you should need more justification to grow (which you shouldn’t) then perhaps Movember is your cause to champion. Movember comes from the combination of Mustache and nOVEMBER, and is a charitable movement, originally created by a group of thoughtful Australian gentlemen, that strives to bring attention to prostate cancer and issues of men’s health by growing a mustache and raising funds. Though Movember is primarily a celebration of men and their mustaches, we’ve seen many variations on this theme, from Novembeard to Decembeard, and even Septembeard. And just like the change and evolution to this fundamental concept, we only want to see you your facial hair change and evolve from whatever you have to whatever you want! Be free, and be bearded!


We’d also love to see you at our upcoming events, including the Handmade Toledo on November 22nd, the DIYpsi on December 13th & 14th and more. We’ll keep you posted!


So long for now, friends. And don’t forget to oil your beards!




Date Modified:Nov. 1, 2017
Main Topic: About Us
Detroit Grooming Co.
- Jacob Smith