Retail Partner Referral Program

When we talk about the DGC Family, we don’t just mean our folks here in the lab. Over the last 8 years, we’ve added some incredible retailer partners to our ever-growing team: high-end salons, state-of-the-art studios, premiere barbershops, worldwide online distributors, unique Michigan-made gift shops – just to name a few. 

We’re honored each time a new shop chooses to sport the DGC brand – and humbled anytime one of our customers wants to refer their stylist or barber to us.  

Know a grooming professional interested in carrying Detroit Grooming Co. products? Refer a partner using the form below and you’ll be eligible to win exclusive rewards!


Referral terms and conditions apply. Please see full referral program agreement. 


Terms & Conditions


Detroit Grooming Co. ("DGC" or “We”) offers brand supporters (“Referrer” or “You”) the opportunity to participate in its retail partner referral program (the “Program”). We reserve the right to amend or terminate the Program at any time, for any reason. The Program is administered by Detroit Grooming Co.
How the Program Works
A. Program Participation
To participate in the Program, Referrers should visit and follow the on-screen instructions to refer a certified professional barber or stylist to the program by entering their contact information in the relevant fields.
Individuals who receive a referral via a Referrer are "Referred Partners" (or, singly, a “Partners”). An "Eligible" Referrer who is fully compliant with these Terms and Conditions may receive "Reward(s)" such as a $100 digital gift card for for every "Qualified Referral” (all terms in quotes to be understood as defined below). Specific reward(s) selected for each qualified referral are at the sole discretion of Detroit Grooming Co.
By participating in the Program, a Referrer represents that they have their Referred Partner’s prior consent to provide their contact information.
B. Eligible Referrals
To be "Eligible," a Referrer must:
Be a legal resident of the United States of America; and Be at least 18 years old.
C. Making a Referral
A Referrer must participate by completing the form on to make a referral. No previous purchase is required (purchasers and non-purchasers alike are eligible). Once a Referrer refers a Partner, he/she will be contacted if a Qualified Referral is made by the referred Partner within 12 months.
Referrers must respect the spirit of the Program by only referring real individuals who meet the requirements of these Terms and Conditions. Referrers cannot refer themselves.
D. Qualified Referrals
A “Qualified Referral” means that all the following conditions are met:
A Partner must be a certified professional stylist or barber or relevant business owner.
The Partner completed at least one purchase after being approved as a retail partner on, or through a direct sales representative. If a Partner purchases from or registers with as a Detroit Grooming Co. retail partner using any other method other than the referral, the registration will not count as a Qualified Referral and the Referrer will not earn Credit;
The Partner had not previously made a purchase with DGC under any email address or alias;
The Partner is a) a legal resident of the United States of America and b) at least 18 years old; and
Only one Qualified Referral can be earned for each Partner, up to a maximum of five (5) Partners per calendar year, unless otherwise allowed by DGC.